For class-based fitness studios in the US and Canada
We build and manage the website, local SEO and CRM that get your studio found by people already searching for a class. $200 a month USD, $300 CAD.
Of 100 leads from social ads, about 4 become members. Of 100 leads from search, about 24 do, with no ad spend.
From social ads
10040204
leadsbook a first visitshow upbecome members
Same starting pointBooking rate about 40%Show rate about 50%Typical range 3–5
From search
100706024
leadsbook a first visitshow upbecome members
Same starting pointBooking rate 60–80%Show rate 80–90%Typical range 19–28
170+studios running the system today
$46.3Min revenue from the leads we generated, over the past 17 months
2017Fitness studios only, since we started
The problem
Most studios pay an agency and an ad platform every month for leads that go quiet. This is what it adds up to.
$1,200–3,000
Typical ad budget
a month in ad spend, before agency fees.
About half
Leads that go quiet
of paid leads never reply.
$300–600
Cost per member
to win one new member through ads and agency fees.
What we see across our client studios. Not third-party research.
How it works
People who search for a class are already looking for one. We build and run the system that puts your studio in front of them and turns the visit into an inquiry.
01 · Foundation
We build your website and tune your local SEO and Google Business Profile every month, so your studio shows up for those searches.
02 · Foundation
One clear next step on every page. Each inquiry goes straight into your CRM, with where it came from.
03 · Optional add-on
Add Lead Follow-Up and every new lead gets a first reply in under 60 seconds, then our team books the first visit. Or your team replies from the CRM.
04 · Foundation
Leads, bookings, first visits and memberships are counted separately, by source, in a monthly report.
An estimated 84% of people look up a gym online before they sign up.
Want more volume? Add Meta or Google ad management once the base is converting.
The full process, step by stepResults
In their own words, mostly on video. Every result says what was counted and over what period.
Shawna DubucStudio owner · 3 months
“We were looking for a whole whack of new people in our doors and that’s exactly what happened! We started at 122 members and are now at 192 members.”
Reported by the owner on video. Not independently audited.
Read the full case
Dan HutchingsMulti-location yoga studio
“Within the first month of switching over to Untapped Revenue I generated 163 trialers and converted over 50% onto membership.”
Reported by the owner on video. Not independently audited.
Hailey De LisserFitness studio
“Within the first month I had 190 new bodies in my doors and 30 new members. My favorite part is how they take the workload off my hands — ads, follow-up, and booking first-time visitors.”
Reported by the owner on video. Not independently audited.
Sherry BureauGym owner
“Three months after switching to Untapped, we added 100 new members and doubled autopays past 200. They are unreal at what they do!”
In the owner’s own words.
Every named client has given permission to publish their name, photo, video and numbers. Results vary with location, offer, price and follow-up.
See studio resultsPricing
Every studio starts with Foundation. The add-ons are optional and can be combined in any way.
Required base
Website, local SEO and CRM
$200USD a month$300 CAD a month
Your monthly total
$300 CAD a month
Ad budget is not included. You pay Meta and Google directly.
Ownership, setup and billing are covered in the full conditions.
Who it is for
We say no to studios we cannot help, before anyone spends time on a call.
Running more than one location, or part of a franchise? Pricing is per location, and groups are quoted separately. Tell us when you apply.
One team that has worked only with gyms and studios since 2017.
Questions
Foundation is $200 a month in USD, or $300 in CAD. Lead Follow-Up adds $100 and ad management adds $300 per channel. Foundation with Lead Follow-Up and Meta ads comes to $600 a month. Your ad budget is separate and goes directly to Meta or Google, and texting, calling and email in the CRM are billed at cost. There is no setup fee. See the full comparison.
No. Ad management is our fee for planning, building and running your campaigns. The budget itself is yours: you pay Meta and Google directly, and you can see every dollar in your own ad account. You can also run Foundation with no advertising at all.
On Foundation alone, your team does. Every website inquiry is captured in your CRM, but replying and booking is yours. With Lead Follow-Up, an automated first reply goes out in under 60 seconds and our team takes over the conversation and books the first visit. Either way, your team runs the visit and offers the membership. We never message your current members.
Your domain is always yours. If you cancel, we port your CRM contacts, conversations and phone number to you, and you point your domain back to your previous site. The website we built and our workflows stay with us. You are paying for a managed service that we keep improving, in the same way a hosted website platform works, rather than buying a site outright.
It is month-to-month, with no long-term contract. To cancel, give 30 days’ notice. You can also remove an add-on and keep the rest.
Your first website draft arrives within 5 days of us receiving your onboarding form and content. After that, the pace depends on how quickly you review it. Your current site stays live the whole time; we only switch over once you have approved the new one.
Foundation includes a monthly report on rankings, traffic, inquiries and conversion, plus technical support for the website and CRM. If we manage your ads, you also get a weekly performance update and a monthly review by video or call.
It is built for class-based fitness studios in the US and Canada with at least 20 active members: yoga, Pilates, HIIT and group training, CrossFit, barre and similar formats. We do not work with dance studios, martial arts schools, big-box gyms or personal trainers without a studio. The application tells you straight away if we are not the right fit.
We do not guarantee a number of leads, members or revenue. Results depend on your location, your offer, your prices and how quickly inquiries are answered. Results shows what specific studios reported, with the period and the services behind each figure, so you can judge how close their situation is to yours.
The application is five short questions. We will tell you plainly whether we can help.
From $200/mo USDMonth-to-month
Apply
