Run · Shawna · Fitness Studio · 3 months
122→192
70 New Members in 3 Months
“We were looking for a whole whack of new people in our doors and that's exactly what happened! We started at 122 members and are now at 192 members.”
Member acquisition systems for class-based fitness studiosFill your classes.$50 a week.No contract.
Free website build. Organic high-quality leads first — ads layered on to amplify. Month-to-month. Cancel anytime.
For class-based studios · 50+ active members · US + Canada
142 LEADS AT $0.50 — BEST WEEK-ONE SPRINT ON RECORD — JAMES$46.3M GENERATED · 17 MONTHS~$10 AVG COST PER PAID LEAD60% OF MEMBERS FROM ORGANIC<60 SECOND FOLLOW-UP RESPONSE122 → 192 MEMBERS IN 3 MONTHS — SHAWNA190 TRIALS, MONTH ONE — HAILEY150+ STUDIOS · MONTH-TO-MONTH · NO CONTRACTS
02 / Revenue generated for studios like yours
150+ studios · 17 months · client-reported revenue
03 / The problem
You're the coach.The closer. The front desk.And the marketer.
You didn’t open a studio to chase DMs at 9:47 PM. Here’s what the last “solution” actually looked like:
01
The retainer collector
Your last agency ran ads, collected $2,000 a month, and disappeared. No guarantee. No accountability.
02
The cold lead pile
Leads sat unanswered between classes. By the time you replied, they had already joined the gym down the street.
03
The rented pipeline
The moment the ads paused, the pipeline died. Nothing compounded. You were renting leads, not building an asset.
04
The mystery invoice
No tracking. No idea which dollar produced which member. Just a monthly bill and a shrug.
None of that is a marketing problem. It’s a system problem.
04 / The math
84% of people Google a gym before signing up.
When they search, they find someone. The system makes sure it’s you — and leads that find you convert on a different curve than leads an algorithm found for you.
Booking + trial rates: 62-studio internal test
Booking Rate
Organic60–80%
Paid social~40%
Organic high-quality leads already want what you sell.
Buying Trials
Organic72%
72% of organic leads were buying trials across our studio test.
Members per 100 Leads
Organic19–28
Paid social3–5
Organic at ~$0 media cost. Paid social at ~$1,000.
Ads still matter — layered on top, optimized for cost-per-show. That's the amplifier, not the foundation.
05 / The system
Organic foundation first.
Ads to amplify.
One modular system: SEO website, CRM, speed-to-lead follow-up, Meta and Google ads, reactivation, and full-funnel tracking. Stack what your studio needs. Drop what it doesn’t. Month-to-month.
Always included
Base System — $197/mo
Your digital foundation — built free, managed monthly.
Website build $1,500 — $0. We build it free.
Tap modules to build your stack ↓
Your stack$197/mo
Month-to-month. No contract. Cancel anytime.
06 / Speed to lead
New lead
Sarah M. — 6-week trial form
9:47 PM
Response clock
0:00
Response sent
Text delivered · class times offered · booking link out
9:47 PM
Under 60 seconds.
Every lead. Including the 9:47 PM ones.
Replying to a lead within 1 minute increases conversions by 391%. Our hybrid team-plus-tech follow-up answers, qualifies, and books while you’re mid-class — 24/7.
+391%
conversion lift replying in under 1 minute · Lead Response Management Study — MIT / Kellogg
07 / The receipts
Documented. Verified. Not projections.
Run · Dan · Multi-Location Yoga Studio · First 30 days
163
163 Trial Sign-Ups in 30 Days
“Within the first month of switching over to Untapped Revenue I generated 163 trialers and converted over 50% onto membership.”
Run · Hailey · Fitness Studio · First month
190
190 Trials & 30 New Members in 1 Month
“Within the first month I had 190 new bodies in my doors and 30 new members. My favorite part is how they take the workload off my hands — ads, follow-up, and booking first-time visitors.”
Your studio
is next.
60 seconds · no commitment
Scroll for more →
150+ studios · $46.3M generated · results on request
08 / How it works
You show up and coach.
The system does the rest.
01
Site live in days
Free website build — branded, SEO-optimized, wired to your CRM. You approve, we launch.
02
Leads start flowing
Organic search brings high-quality leads at ~$0. Sprint-tested ads layer volume on top.
03
<60s follow-up
Every lead answered in under a minute, qualified, and booked straight into your calendar.
04
Leads → bookings → trials → members
Weekly reports track every stage. You show up, coach, and close. We handle the rest.
09 / The invoice
Priced like a system.
Not an agency retainer.
Typical agencies: $1,500–$3,000/month plus setup fees and 6–12 month contracts. This system: modular, month-to-month, and it starts with a free website build.
Custom website build $1,500$0- Unlimited website adjustments and changes
- Full GoHighLevel CRM access
- Monthly performance reports
- Technical platform support
- Hosting, forms, and automation management
Running total
$197/mo USD
$297/mo CAD
Studios that handle their own lead follow-up and advertising.
Month-to-month. No contract. Cancel anytime.
95% client retention — with no contracts to hold anyone.
Full deliverables on the services page
10 / The gate
This is not
for everyone.
Built for
Class-based studios: yoga, Pilates, HIIT, CrossFit, barre, cycle
Martial arts & dance-fitness formats with class schedules
Studios charging $100+/month with 50+ active members
Owners burned by generic agencies and ready to grow
Not for
Big-box and budget gyms
Studios under 50 members or $10K monthly revenue
Personal trainers without a physical studio
Franchise owner? See the multi-location tier →
60 seconds · no commitment
11 / Questions, answered straight
The fine print,
out loud.
Simple: we're month-to-month. If we're not getting you results, you walk — no penalty, no hard feelings. That reality keeps us obsessively focused on performance. We wouldn't have a business if we didn't deliver.
Fill your classes.$50 a week.No contract.
$46.3M generated · 150+ studios · ~$10 avg cost per paid lead